All of today’s best artists know the power of social media promotion. Likes, shares, retweets, and follows can make the difference between a flop and a hit. Musical talent is an important component for achieving fame and fortune, but smart marketing plays a big role in the battle. Facebook is the behemoth of the social media realm, but there’s real value in pursuing a lesser-used medium like Snapchat for your band promotion.
It Connects with a Young Audience
Image via Flickr by AdamPrzezdziek
Snapchat’s user base is comprised primarily of 13 to 24-year-olds, including 77 percent of all college students. Seventy percent of its users are female. If this sounds a lot like your fan base, then Snapchat for musicians is an essential resource for your social media campaign.
Snapping is Fast
You need to put some time into the posts that you craft for sites like YouTube, Facebook, and Twitter where your content is archived. New fans can spend hours scrolling through past activity on these platforms, so you want to present a clean, consistent picture. Snapchat, however, is more forgiving of the quick and dirty approach. Images expire after a set period of time, so you can afford to spend less time crafting them.
Snaps Feel Personal
There’s something intimate and intriguing about a snap. They offer a little glimpse into the inner workings of your band. Snap a picture of your bandmates in the music studio, your collaboration session with the recording engineer, or a tiny peek at the mixing and mastering process. Whether you show a snapchat of the band grabbing pizza or your backstage prep, your fans will feel like they’re getting an exclusive glimpse at what you’re up to.
Snapchat Draws You Diehard Followers
On a site like Facebook, users can easily see who their friends are following and take their cue from shares and ads. It takes a little more work to find and follow people on SC, which is why the fans who do seek you out here are likely some of the most dedicated. Reward them with exclusive offers, like a code to access your latest audio music recording ahead of others, or an early announcement about what’s next in your music production schedule.
You Can Tell a Story
With SC stories, you can string together a series of photos to provide an experience similar to a short YouTube video with much less work. Take fans inside the recording studio with a series of quick snaps showing your band packing up to head to The Carriage House, your car ride out, and your first night crashing after a long recording session. Fans will feel like they’ve been alongside for your whole day.
If you’re ready to give your fans some exciting snaps to enjoy, head to Carriage House Studios to start working on your next big hit. Our beautiful Connecticut recording studio has all the facilities you need to record and stay on-site while producing and promoting your newest album.
