Whether they play guitar, keys, or bass, musicians have an intimate knowledge of their instruments. They also know to contact a trusted studio like The Carriage House to ensure those instruments sound their best. But what about instruments after recording wraps? Read on to understand why Twitter is your most important instrument outside the studio.
It Can Help Your Music Spread like Wildfire
Image via Flickr by keiyac
Twitter’s 140-character limit might seem restrictive, but this social platform is about so much more than text messages. Post a link to one of your songs and it’ll reach your followers instantly. It’s not just the fans ready to spread the word about your latest creation but also influential music industry players like DJs, journalists, and bloggers. Get them to retweet your work and it can quickly be heard by millions.
It’s a Great Promotional Tool
Twitter isn’t just about getting your music heard but also about getting your stuff bought. You can send a message to your followers reminding them that your new EP or album is out, encouraging them to pre-order your content, and promoting new merchandise or a sale in your online store.
Just make sure you mix your promotional posts up with non-commercial content. Keeping a Twitter Balance Score sheet, considering when you retweet, ask questions, and respond to your followers, is a good way to ensure you’re getting the balance right. Otherwise you’ll sound so salesy you’ll lose followers.
It Helps You Connect with Your Fans
The importance of a musician’s fans can’t be underestimated. They’re of course the people buying the albums, merchandise, and concert tickets. But they’re also the ones encouraging others to listen to your music. Businesses know forming a connection with a customer can turn them from a casual user to a loyal fan. The same principle applies to musicians. Twitter helps forge that connection.
Think of Twitter as a series of conversations. Your followers can send you messages, which you can and should respond to. Justin Timberlake, Miley Cyrus, and Jennifer Lopez are just some of the big names that love responding to fans and retweeting their tweets.
Twitter Promotes Your Personality
Your fans are connected to your music, but they may find it difficult to relate to you as a person. The life of an artist often seems dramatically different to that of the Average Joe. Twitter helps break down those barriers and gives you the personality traditional marketing methods rarely afford.
Twitter is very personal marketing method. At its best, it gives people insight into your daily life and what you makes you tick. You can show your sense of humor and your heart through witty comments, Twitpics, and videos. You can post content from your home or a recording studio NY. Its informality is a great complement to your music and usual marketing ploys.
You might be proficient in your chosen instrument, but if you want to make an impression in the music business, it’s crucial that you learn to use Twitter outside the studio.